(4 minute read)
In a world grappling with climate change, inequality, and resource depletion, traditional economic models fall short. Doughnut Economics, a revolutionary framework developed by economist Kate Raworth. This model redefines success, urging us to balance human well-being with the health of our planet. It's not just an economic theory; it's a call to action for a sustainable and equitable future.
Imagine a doughnut. The inner ring represents the social foundation—basic needs like food, water, health, and education. The outer ring signifies the ecological ceiling—planetary boundaries we must not exceed to avoid environmental collapse. The sweet spot? The safe and just space for humanity, where everyone's needs are met without harming the Earth.
Cities like Amsterdam are leading the way, adopting Doughnut Economics to guide urban planning and policy. Businesses are also embracing
this model, shifting towards sustainable practices that benefit both people and the planet. These pioneers demonstrate that Doughnut
Economics is not just theoretical—it's practical and transformative.
Critics argue that Doughnut Economics is idealistic. However, the urgency of our global crises demands bold solutions. By addressing these
challenges head-on and adapting the model to local contexts, we can make significant strides. The key is collective action and a willingness
to rethink our priorities.
Doughnut Economics offers a compelling vision for the future—one where we live within our means and ensure a good life for all. It's a framework that challenges us to think differently and act decisively. As we face unprecedented global challenges, Doughnut Economics provides the roadmap we need.
If you’re ready to take your business to the next level and get out of reactive mode, let’s chat. Reach out to us at
hello@accountica.com.au with the subject line “Private,” and we’ll help you build the business of your dreams.
Here are a few ways we can help you
The information on this website is general in nature and does not consider your personal situation. You should consider whether the information is appropriate to your needs and, where appropriate, seek professional advice.
Apply key principles from Jim Collins' "Good to Great" to elevate your business.
People don’t buy what you do, they buy why you do it.